BTL 2026 - Better Tourism Lisbon Travel Market

February 25th to March 1st, 2026
Lisbon International Fair (FIL), Parque das Nações - Lisbon, Portugal The BTL - Better Tourism Lisbon Travel Market is recognized as one of the largest and most influential tourism fairs in Europe, bringing together destinations, brands, companies, and industry professionals to discuss trends, foster strategic business, and present innovative experiences in the global tourism universe.

Dates & Event Structure

The 36th edition of BTL will take place between February 25th and March 1st, 2026 at the Lisbon International Fair (FIL) in Parque das Nações. With an intense five-day program, the event combines B2B business opportunities with experiences open to the general public. In this edition, the schedule is carefully adjusted for professionals and visitors, with exclusive moments dedicated to networking, presentations, workshops, debates, cultural exhibitions, and interactive experiences.

What to Expect from BTL 2026

- Over 1,500 national and international exhibitors representing destinations, services, and suppliers from around the world; - Diversified programming with over 600 parallel events; - Thematic spaces such as BTL Cultural, BTL Employment, BTL Village, Wine Tourism, and LGBTQI+, offering experiences beyond destination promotion; - BTL Passport, an interactive initiative for visitors with exclusive prizes and activities throughout the fair; - Kids Route, an educational and fun route designed especially for families. BTL is not just an exhibition space - it is a hub of knowledge, connection, and experiences designed for both industry professionals and travel enthusiasts.

Business Opportunities and Networking

One of BTL's main differentiators is its role as a business platform. The 2026 edition features initiatives focused on Buyers and Hosted Buyers, enabling pre-scheduled meetings with tourism companies from various segments, from sun and beach destinations to religious and wellness tourism. These meetings facilitate strategic partnerships and open doors to significant commercial opportunities.

International Highlights

In this edition, Brazil will be the invited international destination, reinforcing cultural and commercial ties between the Portuguese and Brazilian markets. The Brazilian presence promises to expand visibility possibilities for national destinations and services within a global context.

The Role of Mais C Eventos at BTL 2026

At the 2026 edition, Mais C Eventos takes on a leading role as organizer and facilitator of Brazilian participation in the event. With extensive experience in managing tourism projects and representing brands at international fairs, Mais C Eventos is at the forefront of coordinating stands, participation logistics, and articulating between Brazilian companies interested in leveraging this global stage. The role of Mais C Eventos involves: - Strategic planning of the Brazilian delegation's presence; - Full support in participating in exhibition and networking spaces; - Guidance for B2B meetings, business agendas, and promotional actions; - Promotion of interactive experiences connecting visitors and industry professionals. Thanks to the experience and expertise of Mais C Eventos, Brazilian companies and destinations have access to an excellent international showcase, enhancing their image, fostering partnerships, and accelerating expansion opportunities in the global market.

Conclusion

The BTL - Better Tourism Lisbon Travel Market 2026 promises to be one of the most important events on the international tourism calendar, bringing together professionals, brands, and destinations to broaden horizons and foster new connections in the industry. Whether as an exhibitor, buyer, professional, or travel enthusiast, BTL offers a unique setting for growth, learning, and memorable experiences. The presence of Mais C Eventos as the organizer of Brazilian participation makes this experience even more strategic and relevant for those looking to stand out in the global tourism world.